Let's talk about vw space up

in the name, Space Up, we can read, it is a car designed for a metro-life, where we don't have much room for a bigger car to park, but we do need more room for our stuff. that's the reason why space up is here.

first of all, about the proportion. we can notice that, the "head" of the car is much shorter than what vw has now. or we can say the head is much higher now. inorder to create more space in the car, the main body is not far away from a box. more straight line, more accurate looking.

the icon of this car , i would say, is the part under the logo. they just unified the bumper and the airing and create a small eye-catch area. a simple, well designed solution. so how it reminds me on "vw new beetle".

i know they are very different. but they both have a very simple and clean front part, a very "smooth area". it is not a super extremely high designed fancy car. but proportionally, it is very very nice. i like it.


HOWEVER, space up is very similiar to some japanese metro-cars, that appeared several years ago. short but high. vw didn't create a new vision of it. especially, if we look at the logo, which sits in a lifted area. THIS IS A TYPICAL DESIGN MARK OF TOYOTA. since 3-4 years, toyota makes every car with a logo in a lifted surface as the design icon of toyota.

result: a nice car but not "new"...my opinion