Maxfield

Maxfield is a manufacture for electronic products, like: mp3 player, phone, dvd player, navigation, and so on. we can say, it is lik ea small philips or sony.

here are some their products:




their design has a certain standar and the features are also not bad. everything is fine...
BUT the company is bankrupt! why?

they have interesting products, fine design, good functions, just like the other companies. what is the problem, why they can't make good business?

That's the problem! because they are more like a follower. they are small, trying to grap market from big, famous companies. if they just do , what the other do, why should the customers buy your product. at this point, it is difficult, BUT the company should be more courage to challenge , take a rick to create a combination of features or a new product, what the other don't have. define your market different. otherwise, you will have big competition not only from the big firms, but also from the cheaper competitors.

that is not because of bad product, but a bad definition and start-point.

what a pitty.