11 the Game | amazing beautiful, but for what?

one of my favorite design firms in  europe GRO and a dutch model-making firm Tim just pushed out a study for milan exhibition, 11 the Game, which is based on a conventional Kicker Table, BUT with amazing details.

YES, 11 the Game is really really incredible beautiful with the finest details. with Its elegant, sophisticated looking, it will fascinate many visitor in milan, i am sure about that.

HOWEVER, the game itself hasn't been improved or changed. The core user experience is still the old one. if we look at the whole design process, from concept to production, this design is very close to the end of process. it means, it just changed more or less the shape. the table might be 10 times as expensive as  a normal one, but somehow the old one.

maybe it wil be the best decoration for a high-end club or restaurant, or in Roman Abramovich's home (chelsea's owner).