星期四, 4月 03, 2008

"Iconization" of Seat

hello dear all,

still my style. i didn"t update for a long long time.
i hope, u don't feel bored :)
(i am getting lazier and lazier)

in this topic, i am writing about the car brand "Seat".
seat, as we know, was used to be a spanish automobile brand.
several years ago, VolksWagen overtook the company.

Seat is not really a very popular brand, that stands always under the spotlight.
It is rather a sub choice of consumer, like skoda, ford and so on.

but in last few years, we can really notice the quality and design improvement of seat.
now, they are trying to build an icon (design identity ) for skoda.

 
"IBIZA" has just come to the market recently, if we compare with its concept model  "Bocanegra". We can see the original sprit of this car. They tried to strengthen and accent the "HEAD PART" arround the logo, to creat a strong image of the face. 

this kine of methode, we may mark it as a design icon of the whole VW group like, AUDI, VW it self. it is also kind of trend. as i mentioned in my article about the vw up concept and the design style toyota.

but Seat, just like its south blood, acts more energic, speedy and young. this quick, sharp lines recall me on BMW (but not as extreme as it). red is the absolute right color to it.

i like it. 


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