IDEA Award 2007

IDEA (International Design Excellence Award)
one of the most important design award (especially in the usa)

the different taste (derection) between IDEA , IF or Red-Dot, i think, we can betoken it as the difference between us-design and euro-design.

if u look at the idea, u will find, their design is not as clean, as perfect as european design,
HOWEVER there are more new, breakthrough ideas behind the design.
they try to be more progressive...(maybe it is just the us-character...i dont know)

anyway, it is very interesting to view it ;DDD