隨|Follower

WOW! $499? an Apple MacBook? No, it is a HP, not an Apple.
I wouldn't say, that the new look of Apple is a great, break through design.
But the greatest of Apple is, they try every time to create something "New", like Unibody ans so on.
So people will memorize it easily and think it is really something "owned" by Apple.

This is a kind of link of meaning and emotion. It is more then a shape or some new features.
Shape can impress the consumer but rather a short time. The other thing is, wether this shape or design
can help building up the Brand. For example, we clearly image how a BMW looks like and who will drive a BMW.

Anayway, an Apple for $499, not bad!